I saw this film on Monday and it was incredible.
“Not even Daniel Day-Lewis could act fatty liver disease,” says Gameau, who received just that – and several other blows to his wellbeing – after indulging for 60 days in a Super Size Me-esque stunt to test the effect of sugar on his body.The twist is that Gameau didn’t splurge on sloppy nosh such as cheeseburgers, chips and sundaes – in other words food everybody knows is bad for you. Gameau consumed the typical Australian’s 40 teaspoons of sugar a day, maintained exercise, the same kilojoule intake of his regular diet and – the clincher – only ate foods perceived to be healthy. This includes cereal, smoothies, muesli bars and low-fat yoghurt. The kind of products at the heart of advertising campaigns built on extolling their supposed virtues, using faux science and deceptive packaging. “If I’d gone and consumed Mars bars and Cokes the whole time I think we all would know I’d have had ill effects. We get that,” he says. “Where people have been duped is around the lack of integrity and accountability in labelling. You see some of these products in the supermarket with a sunset on them. Or words like Mother Nature and a bee and a flower or something. And people believe it.”
